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Help Your Customers Shine With the Right Products
Presenter: Karl Schafer
Sponsor: 3M Commercial Solutions Division
Channels: BSC Focus, Distributor Focus, Educational Quick Clips, Sales & Marketing
Forget the price point, try the pain point. In this “Cleaning Superheroes” clip, Karl Schafer, a senior account executive for American Paper, recounts how he helped one customer win a major contract literally overnight.
Disclaimer: As a nonprofit trade association, ISSA does not formally endorse any product, service, or company. References to product, service, or company in this video are for illustrative purposes only.
About the Presenter
Karl Schafer is a senior account executive for American Paper & Supply Co. in Carlstadt, NJ.