Making and posting video online used to be cumbersome and tedious. Not anymore. With online services such as YouTube, almost anyone can make a digital video and embed it in the company Web site. In this ISSA Educational Quick Clip, learn how product demonstration videos can leverage online marketing to improve your bottom line.

About the Presenter
Bob DeStefano is an online marketing strategist and professional speaker with over 15 years experience helping companies leverage online marketing to produce bottom-line results. He serves as president of SVM E-Business Solutions, a leading B-to-B online marketing agency, and has worked with a wide variety of companies, from Fortune 500 companies to small family-owned businesses, to help them leverage online marketing to achieve bottom-line results.