Pop quiz: Which stage of the selling process is most important? If you answered the proposal, you’d be right. In this Educational Quick Clip, Chris Arlen explains why and how you can use this essential selling tool to soothe potential customers’ achy pain points.

About the Presenter

Chris Arlen is president and founder of  Revenue-IQ, a sales consultancy for facility service providers based in Bainbridge Island, WA. Using his more than 20 years of experience, Arlen works with the top janitorial contractors in North America.