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Why Your Brand Matters
Presenter: Dr. Fred Broder
Does your company’s brand in the new economy have you all shook up? Do you know when it is time to refresh your brand before it is too late? Hear from the “King” of branding why a unique brand is increasingly important to increase market share and what the three components of branding are. In this ISSA Educational Quick Clip, learn why a brand goes well beyond a visual corporate identity.
About the Presenter
Dr. Fred Broder is a motivational speaker and sales, management and communications trainer and consultant for corporations and associations throughout the country. He served as Director of Sales Training and Organizational Development for a division of a Fortune 500 Company and is an expert in sales and communications. For more information, visit www.fredbroder.com