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Cleaning Reveals Beauty at Fourth Forum Pulire

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The fourth Forum Pulire was held in Milan, Italy, October 10–11, 2018. ISSA was one of three event promoters, together with Afidamp FAB, the Italian trade association for cleaning industry manufacturers; and the Italian organization ONBSI, the Bilateral National Organization of Cleaning Services and Integrated Services.

The Forum Pulire takes place in Italy every other year. More than 500 professionals from the cleaning industry registered at the international educational event to gain inspiration, discuss trends, and make connections. ISSA’s involvement has resulted in expansion to other regions, including an event in Brazil earlier this year.

The theme for the 2018 Forum was “Cleaning as an Absolute Value.” Four key topics were evaluated and discussed: health and prevention, ethics and the environment, beauty, and innovation and technology. After two intense, productive days, the Forum Pulire came to a successful close, with a 13 percent increase in attendance over the previous edition.

In May 2018, ISSA and Afidamp FAB announced their new partnership, which is focused on jointly developing and hosting executive education and go-to-market opportunities for their members and the industry at-large on a global scale. This includes the entire family of Pulire exhibitions, the next of which will be the Pulire Smart Show, May 21–23, 2019, in Verona, Italy.

Read the full press release here.